The Estée Lauder Companies Inc. (NYSE: EL) today announced the appointment of Madeleine Boyd as Senior Vice President, Global Brand Communications, effective July 20, 2026.
As part of the company’s continued efforts to strengthen how its brands better connect with consumers, Ms. Boyd will establish and lead a newly integrated Global Brand Communications team. In this role, she will ensure the company’s diverse portfolio is anchored by a cohesive enterprise communications strategy, while accelerating bold, consumer-first storytelling that drives earned media, cultural relevance, and brand desirability. She will also strengthen creator engagement, helping the company’s brands gain attention where culture is being shaped.
Ms. Boyd brings extensive experience spanning brand strategy, communications, consumer engagement, and cultural insights across the beauty, luxury, and lifestyle sectors. Most recently, she served as Global Senior Vice President, Beauty & Wellness at Together Group, where she led the Group’s Beauty & Wellness division across its portfolio of 15 leading agencies and consultancies, driving strategy, growth, and market positioning.
Prior to Together Group, Ms. Boyd spent nearly seven years at Karla Otto, one of the industry’s leading luxury communications agencies, where she held a series of senior leadership roles, ultimately serving as Senior Vice President, Global Beauty & Wellness. Earlier in her career, Ms. Boyd held roles across brand marketing, digital content, and editorial at MECCA and Vogue Australia.
Throughout her career, she has partnered with some of the world’s most influential beauty and luxury brands, helping them navigate evolving consumer behaviors, cultural trends, and new communications channels to build relevance and long-term brand equity.
“Madeleine brings a powerful combination of strategic communications expertise, cultural fluency, and a deep understanding of today’s beauty consumer,” said Meridith Webster, Chief Communications & Public Affairs Officer, The Estée Lauder Companies. “As we continue to evolve how our brands engage consumers and shape conversations globally, Madeleine will lead a best-in-class Global Brand Communications organization that elevates our storytelling, strengthens collaboration across our portfolio, and helps our brands earn relevance, resonance, and long-term desirability.”
About The Estée Lauder Companies
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The Company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260716738393/en/
언론연락처: The Estée Lauder Companies Media Relations Brendan Riley Investor Relations Rainey Mancini
이 뉴스는 기업·기관·단체가 뉴스와이어를 통해 배포한 보도자료입니다.
As part of the company’s continued efforts to strengthen how its brands better connect with consumers, Ms. Boyd will establish and lead a newly integrated Global Brand Communications team. In this role, she will ensure the company’s diverse portfolio is anchored by a cohesive enterprise communications strategy, while accelerating bold, consumer-first storytelling that drives earned media, cultural relevance, and brand desirability. She will also strengthen creator engagement, helping the company’s brands gain attention where culture is being shaped.
Ms. Boyd brings extensive experience spanning brand strategy, communications, consumer engagement, and cultural insights across the beauty, luxury, and lifestyle sectors. Most recently, she served as Global Senior Vice President, Beauty & Wellness at Together Group, where she led the Group’s Beauty & Wellness division across its portfolio of 15 leading agencies and consultancies, driving strategy, growth, and market positioning.
Prior to Together Group, Ms. Boyd spent nearly seven years at Karla Otto, one of the industry’s leading luxury communications agencies, where she held a series of senior leadership roles, ultimately serving as Senior Vice President, Global Beauty & Wellness. Earlier in her career, Ms. Boyd held roles across brand marketing, digital content, and editorial at MECCA and Vogue Australia.
Throughout her career, she has partnered with some of the world’s most influential beauty and luxury brands, helping them navigate evolving consumer behaviors, cultural trends, and new communications channels to build relevance and long-term brand equity.
“Madeleine brings a powerful combination of strategic communications expertise, cultural fluency, and a deep understanding of today’s beauty consumer,” said Meridith Webster, Chief Communications & Public Affairs Officer, The Estée Lauder Companies. “As we continue to evolve how our brands engage consumers and shape conversations globally, Madeleine will lead a best-in-class Global Brand Communications organization that elevates our storytelling, strengthens collaboration across our portfolio, and helps our brands earn relevance, resonance, and long-term desirability.”
About The Estée Lauder Companies
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The Company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260716738393/en/
언론연락처: The Estée Lauder Companies Media Relations Brendan Riley Investor Relations Rainey Mancini
이 뉴스는 기업·기관·단체가 뉴스와이어를 통해 배포한 보도자료입니다.
ⓒ 주식회사 에이아이크리에이티브랩 & www.aifilmjournal.com 무단전재-재배포금지
BEST 뉴스
-
Esri to Debut the Power of Where Collection at 2026 Esri User Conference
Esri (https://www.esri.com/en-us/what-is-gis/overview), the global leader in location intelligence, will debut the Power of Where Collection (https://powerofwhere.com/?aduc=Public_Relations&aduca=2026-MUL-Esri_Press_Books&aduco=press-release&adum=Press_Release&adut=pow-series&... -
Statement on Terminating the Letter of Intent With AI Financial Corporation
Statement from Matthew Nicoletti, Chief Strategy Officer, Perpetuals.com (Nasdaq: PDC), on the proposed transaction with AI Financial Corporation. “Perpetuals has decided not to further pursue the acquisition of AI Financial Corporation’s subsidiary Alt5 Sigma Canada, Inc. and the earlier letter... -
디자인 툴 필요없다… 비즈뿌리오, 알림톡 전용 ‘이미지 메이커’ 출시
비즈뿌리오 ‘이미지 메이커’ 기능 출시 기업 메시징 서비스 비즈뿌리오를 운영하는 다우기술(대표 김윤덕)은 카카오톡 알림톡에 포함되는 이미지를 손쉽게 완성할 수 있는 ‘이미지 메이커’ 기능을 지난 1일 출시했다고 밝혔다. 최근 카카오톡 알림톡은 단순 텍스트 형태를 넘어 브랜드 로... -
MUUT, 신세계 강남점 입성… 롯데 잠실 이어 팝업 확대
신세계 강남 MUUT 팝업 전경 패션 아이웨어 브랜드 뭍(MUUT)이 7월 9일부터 22일까지 신세계백화점 강남점 5층 팝업 스테이지에서 팝업 스토어를 운영한다. 이번 팝업은 MUUT의 다양한 아이웨어 제품과 브랜드가 제안하는 스타일을 직접 경험할 수 있는 공간으로 꾸며졌다. 롯데월드몰 잠... -
글렌알라키 ‘15년 컬렉터스 에디션 PART I’으로 JPM 어워즈 금상 수상
글렌알라키 15년 컬렉터스 에디션 파트 1 프리미엄 주류 수입 유통사 메타베브코리아는 자사의 대표 싱글몰트 위스키 브랜드인 글렌알라키의 한정판 패키지 ‘글렌알라키 15년 컬렉터스 에디션 PART I’이 일본 마케팅 업계 최고 권위의 시상식인 ‘제54회 Japan Promotional Marketing Award... -
소비자는 부담 덜고, 어가는 판로 확대… GS더프레시 ‘ESG 장어덮밥’ 출시
GS리테일이 운영하는 슈퍼마켓 GS더프레시는 국내산 민물장어 소비 촉진을 위해 ‘국내산 통한마리장어덮밥’을 출시한다고 14일 밝혔다. 이번 상품은 GS더프레시가 한국어촌어항공단, 해양수산부와 함께 추진하는 ‘Co:어촌 프로젝트’ 일환으로 기획됐다. Co:어촌 프로젝트는 기업의 상품 개발·유통 역량과 국내 어가의 ...
